More extremely useful reading
Scoble's 20 Rules for Corporate Blogging.
And, to paraphrase rule #4, if you don't know who Scoble is, find out.
Scoble's 20 Rules for Corporate Blogging.
And, to paraphrase rule #4, if you don't know who Scoble is, find out.
It's a bit of an homage to a term Seth Godin used in Unleashing the Ideavirus...
Hopefully you've heard of viral marketing... where an idea spreads, person-to-person, by word-of-mouth, kind of like an infectious disease. This is the most powerful, organic (no pun intended), and effective form of marketing available today.
Part of having an idea spread has to do with the idea itself-- it has to be something worth talking about, worth sharing, maybe even worth arguing about.
But if you get your idea in front of the right kinds of people--not just influencers, who have the power to convince other people of your idea--but what Seth calls "sneezers": the folks who, once they latch onto a new idea, make it their mission to spread it as widely as possible.
The sneezers, you see, have an irrepressable enthusiasm (or disdain, so watch out) for whatever is interesting to them at the moment. And they'll share it with everyone they know (and they tend to know a lot of people). They'll even tell it to people they don't know, via a blog, a comment on someone else's blog, or a conversation in line at the bank or waiting at the bus stop.
If you can get your idea into the hands of a sneezer, and it's compelling, you can almost guarantee that within a few days, tens or hundreds or thousands of other people are going to be talking about your idea.
So J'Blog!, if pronounced correctly, sounds a little like a sneeze. I'm here to help you spread your ideas to as many people as possible.
If you think you don't have an idea, we'll work together to find one (and it'll probably be one you already had-- but didn't think it was important).
Seth Godin has posted two free ebooks on his site. The first, Knock, Knock, is about the importance of landing pages--or rather, the various elements that make landing pages so imporant-- a clear call to action, design cues and what they say about your business, meeting audience expectations, etc.
The second, titled, naturally, Who's There?, sets the stage for why blogging is such a powerful marketing tool, and outlines a few important principles for how to (and how not to) publish a blog.
You should really subscribe to Seth's Blog-- he is one of the sharpest minds in blogging today. Too bad he doesn't work with individual companies...